Radio One - Lesson 1

 Rethian values - inform, educate, entertain

Youtube - 7.18 subscribers - multiplatform - attracts core audience (16-25 year olds)

BBC trailer:

• various genres and content (optimising advertisement for own products)
• various people (gender, sexuality, race etc. - attracts audience)
• wider range of people

Sound of 2021:

• various artists 
• new into the industry - new content for listeners

Time like these:

• creates community
• support in lockdown
• live lounge artists - advertisement for previous releases

Greg James - presenter

- 5 days a week

- 7am - 10:30am - changed for lockdown

- 4.8 million listeners to breakfast show

USP of Radio One:

• no adverts - PSB
• 10 minute takeover
• 16-25 year olds

License fee = £157.50

- can be fined if not paid

- blindness, old age, money can contribute to discounts - but not easily

Greg James uses his own socials to advertise the show along with other programmes and BBC content 

- 5live, R4 etc.

- also partnering with other presenters