Music Videos - Lesson 2 (Emeli Sande)

Significance of location:

Location = London

The locations are significant because it is the area she grew up in. It keeps her grounded and differentiated from other artists obsessed with the fame. The more earthly areas create an ethereal look and compliment the peace brought by her representation of 'heaven'.

The sequence of the scenes could suggests she is emerging from being in the building to outside and in the open. This could reference her move to a solo artist and this being her chance to be free from the restrictions of being a backing singer. It being the next chapter in her life just as heaven would be after death.

1. Dissolve, 2. Juxtaposition, 3. Tracking shot, 4. Action match, 5. Close up, 6. Fade, 7. Rule of thirds, 8. Connotation, 9. Low angle, 10. Graphic match, 11. Jump cut, 12. Cross cut

Star Image: media language

• first solo released to establish her brand
• raw and soulful
• serious about her work - not fame
• not to be changed by the media eg: sexualised, manipulated etc.
• represent those who generally aren't
• socially conscious
• unique, strong, female.

How does the video for Heaven use media language to construct Emeli Sande's star image?

- Emeli Sande is portrayed as a strong, independent female artist. She focuses on the music and work aspect of being a musician, moving away from the fame. She is also associated with socially conscious work and representing those who generally aren't. The use of low angle shots and modest/dark clothing create the focus on her powerful songs rather than her body. This is achieved by the powerful stance and stripped back feel instead of glamorised. This was significant for Sande, previously being a backing singer, she needed to establish her own footing and take charge of her own voice.