Key Terms for Audience
Niche/Mass: Smaller, less diverce / larger, broad and more diverce
Effects Model: Media controld what audiences absorb
Uses and gratification model: The audience controls what they view and absorb
Rubicam profile: Profile based on lifestyle and values - As appose to occupation
ABC1: Occupation groups (lawyer, teachers, junior management etc)
Fandom: Audiences are active and creative not passive consumers - help with promotion - creating their own communities as prosumers
Spreadable: Ability to spread
Effects Model: Media controld what audiences absorb
Uses and gratification model: The audience controls what they view and absorb
Rubicam profile: Profile based on lifestyle and values - As appose to occupation
ABC1: Occupation groups (lawyer, teachers, junior management etc)
Fandom: Audiences are active and creative not passive consumers - help with promotion - creating their own communities as prosumers
Spreadable: Ability to spread
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