Disney+
Promotion:
Disney promotes its productions by advertising with trailers on TV, before other films at cinemas and on dvds. They make merchandise sold in Disney stores and at there theme parks: Disney world and Disney land which are spread across the world in America, France and China.
Disney uses synergy to create snapchat filters when a new film is coming out in cinemas to further promote their production to a specific audience, mainly the kind that will watch their film (12+).
Distribute:
To distribute Disney uses vertical integration. They own all assets that contribute to their distribution like Fox films which reduces their costs unlike competitors who then hire distributors. By doing this, Disney's name is everywhere. They can advertise their branding and image on everything they do.
Exchange:
Disney exchanges their films and tv series on Disney +. This allows a disruption to competitors like Netflix as they charge $1 more ($13) for a bundle of Disney +, ESPN+ and Hulu. The Disney+ platform allows them to reach kids, families and adults. With subscribers and loyal consumers, Disney can analyse and develop productions according to their audience they've reviewed. However, Disney have to adapt to an 'end of audience' era where their audience is less predictable in their interests and demands meaning Disney have to look further into what will satisfy their audience and how then to promote and distribute it.
Disney promotes its productions by advertising with trailers on TV, before other films at cinemas and on dvds. They make merchandise sold in Disney stores and at there theme parks: Disney world and Disney land which are spread across the world in America, France and China.
Disney uses synergy to create snapchat filters when a new film is coming out in cinemas to further promote their production to a specific audience, mainly the kind that will watch their film (12+).
Distribute:
To distribute Disney uses vertical integration. They own all assets that contribute to their distribution like Fox films which reduces their costs unlike competitors who then hire distributors. By doing this, Disney's name is everywhere. They can advertise their branding and image on everything they do.
Exchange:
Disney exchanges their films and tv series on Disney +. This allows a disruption to competitors like Netflix as they charge $1 more ($13) for a bundle of Disney +, ESPN+ and Hulu. The Disney+ platform allows them to reach kids, families and adults. With subscribers and loyal consumers, Disney can analyse and develop productions according to their audience they've reviewed. However, Disney have to adapt to an 'end of audience' era where their audience is less predictable in their interests and demands meaning Disney have to look further into what will satisfy their audience and how then to promote and distribute it.
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