Paper 2 - Radio Q5 (improved paragraph)
Explain how popular music radio programmes target, reach and maintain a variety of audiences. Refer to The BBC Radio 1 Breakfast Show to support your answer.
Radio 1 has faced various problems like the fact listeners dropped to just over 5 million around the time of Nick Grimshaw being the presenter. As a result, once Greg James took over, it was a must to maintain the audience. He was able to do this through various methods. For example, the 10 minute takeover. This gives the audience the ability to choose the music played for 10 minutes every morning. This is significant because it provides that on-demand-like authority over what the audience tune in for and listen to. However, more recent statistics show a listenership of only 4.8m. This poses as a big issue due to the programmes history of losing listeners and the fact the demographic is so hard to attract in the first place.
Radio 1 has faced various problems like the fact listeners dropped to just over 5 million around the time of Nick Grimshaw being the presenter. As a result, once Greg James took over, it was a must to maintain the audience. He was able to do this through various methods. For example, the 10 minute takeover. This gives the audience the ability to choose the music played for 10 minutes every morning. This is significant because it provides that on-demand-like authority over what the audience tune in for and listen to. However, more recent statistics show a listenership of only 4.8m. This poses as a big issue due to the programmes history of losing listeners and the fact the demographic is so hard to attract in the first place.
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