Paper 1 - Advertising Q2 (improved paragraph)
How far are viewpoints and ideologies communicated by the media language used in adverts? Refer to Source B to support your answer.
The mode of address used is very confronting and demanding. With the complimenting facial expression and black and white filter, it is stripped and the message is passed to the audience clearly. As the address to the audience is purely between the couple, the invitation to buy is based on a sexual attraction of the models. This means this specific way of targeting the audience is able to communicate an experience of desire when using this fragrance. This is furthered with the formality of the model's clothes. A crisp suit and clean cut, backless top. It presents a seriousness and imperative ideology around this fragrance.
The mode of address used is very confronting and demanding. With the complimenting facial expression and black and white filter, it is stripped and the message is passed to the audience clearly. As the address to the audience is purely between the couple, the invitation to buy is based on a sexual attraction of the models. This means this specific way of targeting the audience is able to communicate an experience of desire when using this fragrance. This is furthered with the formality of the model's clothes. A crisp suit and clean cut, backless top. It presents a seriousness and imperative ideology around this fragrance.
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