The Big Issue - Lesson 4

 Context/Intertextuality:

Animal farm/trump cover - 

• Pigs take over the farm - reference to Trump?
• Sectioned up like butchers do - does this reference the similarities between trump's leadership and the pigs? he's just like them.
• Sectioned into red and blue - like the US is democrat v republican
• Insults Trump's leadership with the ultimate downfall of the president and farm

Audience:

• 72% ABC1
• 43% AB
• Reformers, Explorers

- Ensures and understanding of the intertextuality used

Politics:

• hold all politicians to account (regardless of party)
• mission is to recover poverty and work for social inclusion

- offering ethical capitalism: hand up not a hand out, campaign for social inclusion

Explain why magazines outside commercial mainstream construct alternative representations refer to the big issue (10 marks):

• TBI is outside the mainstream as it's a not-for-profit organisation
• They embrace their different beliefs and aims to make it even more differentiated - challenge stereotypes
• They have a purpose other than profit and solely entertainment

Representations:

How the media portray events, issues, individuals and social groups

• presented through processes of selection and combination
• re-representations create versions of reality
• the process in which producers go through to reach representations
• the effect social and cultural context has on rep.

Trump Cover:

Who: Donald Trump

How: negatively

Language: melting ice cream (sloppy), seasonal, 'flake news' = play on 'fake news' (he's flaky). He is infront of the same shape sticker as Hamilton - he is the new American history... and that's what they have.

What: He is a burnout and sloppy to lead a country. He's good for one season.

Why: The Big Issue opposes those who don't fit their beliefs

Who: Hamilton

How: positively

Language: gold sticker (good)

What: it's something to see, it's an addition to the magazine, this is happening too (not just about trump)

Why: the show has given the power back to the African Americans who were oppressed by the founding fathers - The Big Issue support correct representation and anti-racism.