The Big Issue - Lesson 2

 How it differs from the news and magazines and why:

Task One:

• Purpose - offering employment and support for those in poverty
• 30 years (1991)
• Vendors buy for £1.50, sell for £3
• 200 million + sold, 92,000 people sold copies, earned £115 million, 3700 new vendors everyday
• 83,073 copies per week
• Invest: finances growth of sustainable social enterprises and charities
• Foundation: connects vendors and vital support needed
• Shop: offer trading platform for consumers
• Learn to manage finances, build confidence and social skills/relations

Messages and Influences:

• Under representation of women and POC - but positive when they're shown
• Challenges stereotypes
• Dismantle poverty with opportunities

Test:

1. 1991
2.  
3. Hand up not a hand out
4. ABC1
5. Niche - smaller more focused audience/market. Mass - broader more inclusive market
6. Mass
7. Nonconventional, non bias, culturally aware, charity
8. Some oppose it, it is not sold widely in shops (mostly by vendors)