The Big Issue - Lesson 3

Representation: the messages constructed through the presentation of someone/thing/place etc.

Stereotype: collective beliefs about a certain person/place/topic etc.

Phill Mitchell - 

• stern/masculine - facial expression, stance
• dark/aggressive - hands in pockets, facial expression, clothes
• British

Who does the Big Issue represent?:

• the 'other' in society
• those who act on societal issues
• serious/hard topics like BLM, homophobia etc.
• vendors of the magazine
• reality

- Mainstream media doesn't show minorities well so TBI tries to do so.

Who/What:

• Romesh Ranganathan - comedian, previously experienced poverty
• reference to poverty
• financial stability
• POC

Why:

• celebrity endorsement
• he has experienced what TBI tries to stop
• could help vendors with their finances
• representation of minorities - aren't in mainstream

  Media Language:

• smile - happy, comedy, success
• 'money, happy, returns' - what people want
• colourful - comic-like, kids book
• doodle-like images - connotation to comedy or hand written
• 'hand up not a hand out' - slogan: supports the main story being on financial support and stability