Newspaper Research
Mirror:
- owned by Reach plc but privately owned by Rupert Murdoch.
- historically is Labour since the 1945 election.
- committed to reporting the news accurately and with energy - with a strong social conscience to entertain and inform.
- target C2DE, 35+, working class
- tabloid
The Sun:
- owned by Reach plc but privately owned by Rupert Murdoch.
- historically is Labour since the 1945 election.
- committed to reporting the news accurately and with energy - with a strong social conscience to entertain and inform.
- target C2DE, 35+, working class
- tabloid
The Sun:
- owned by News UK, News Corp, News Group Newspapers Limited however Rupert Murdoch is the complete owner.
- historically is Conservative
- stand for ordinary people looking to get on - stated they care about the quality of life and people
- C2DE
- tabloid
- owned by News UK and published by Times Newspapers ltd so in reality is owned by Rupert Murdoch too.
- historically Conservative
- aim to create and distribute content that educates, informs and inspires consumers.
- ABC1, middle class
- broadsheet
- owned by DMG Media and funded by the general trust.
- the metro doesn't have a political stance.
- stand for giving need to know stories from breaking news to latest sports updates.
- has the highest proportion of millennial readers out of all in relation to their total audience
- tabloid
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