thank u, next - Music Video Analysis

Describe the star image or brand constructed for the artist. Include relevant info about the artist and their genre:
- The image presented is supposed to show her as the standard popular, girly queen of the school, presented by her taking the form of these characters.
How does the video engage and entertain its audience?
- The video is supposed to create a nostalgic trip down memory lane through the 90’s and early 2000’s. This is because it references and recreates films that her listeners grew up with like Mean Girls, Bring It On etc.
Does it explore big ideas and comment on society?
- there is very few people of colour involved, mainly white schools which doesn’t represent all of society. However it is very female based which could go along with the feminist movement, along with the song also being a movement on from toxic relationships/boys.
Who is its core audience and how does it target them?
- Mostly female audience based, supposed to show support and control in moving on after a breakup or a loss. However, it can also resonate with men as its showing that they’re not always in control as some may think
What elements of this video would encourage an audience to share or like it?
- It’s taking scenes from different childhood films along with the song already being monumentally popular.

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