JB - Ownership and Production

Key Terms: 
Synergy - a company collaborates with another
Conglomerate - company that owns other companies
Vertical Integration - ownership of top to bottom - all aspects they use
Media convergence - any excess publicising without only showing the main film.
Mainstream film - mass audience
Industrialised - the company
Horizontal integration - buying competition that does the same thing - own one plane of a company - don’t have an area owned (distribution).

1967:
Filmed using a multi plane camera.
Germany’s highest grossing film of all time.
Rewritten as the first version of the script was too dark.
Budget: $4 million
Larry Clemons, scriptwriter was given a copy of Rudyard Kipling’s novel.
Phil Harris was Baloo
Now made $205 million
Final film Disney had an influence on.

2016:
One of the biggest April debuts at the box office.
Grossed $966.6 million.
Directed and coproduction by Jon Favreau.
All animals and landscapes were made on computers in post production mostly by the British digital effect company, MPC
Budget: $175 million
Bill Murray was cast as Baloo
Scarlett Johansson was cast as the snake.


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