Rise of Netflix - Podcast (Guardian)
- High end but began as something basic. It was the equivalant to blockbuster in 1997 (to watch an episode, you'd wait for a repeat)
- Mark Randolf and Reid Hastings had the idea when Hastings was fined for a late return of a film. It was adapted from the idea of an ability to pay for the gym when needed, why couldn't that happen with films?
- Started as delivery of films to home address, a step up from blockbuster and what was seen as 'on demand' at the time.
- Blockbuster was offered a share but declined, they later went bust, erasing a big part of their competition.
- Netflix was seen as just remakes of BBC dramas like House Of Cards. (Not as original as promised). They developed from the technological aspect of streaming bought content to actually creating their own.
- By 2013, Netflix's rivals were behind in competing with the dominant firm of the market.
- The senior figure had said 'flops' won't be made. However, some terrible shows have been produced.
- Its worth grew to $130 billion. They have borrowed $12 billion for purchasing shows/films to stream in order to compete. This rose to $32 billion in total.
-The struggle with competition came from have a wide range of content being streamed on other 'demand' apps. This meant that Netflix was having to produce equally enticing content and having to keep any viewers that may switch to a competitors streaming service.
- Mark Randolf and Reid Hastings had the idea when Hastings was fined for a late return of a film. It was adapted from the idea of an ability to pay for the gym when needed, why couldn't that happen with films?
- Started as delivery of films to home address, a step up from blockbuster and what was seen as 'on demand' at the time.
- Blockbuster was offered a share but declined, they later went bust, erasing a big part of their competition.
- Netflix was seen as just remakes of BBC dramas like House Of Cards. (Not as original as promised). They developed from the technological aspect of streaming bought content to actually creating their own.
- By 2013, Netflix's rivals were behind in competing with the dominant firm of the market.
- The senior figure had said 'flops' won't be made. However, some terrible shows have been produced.
- Its worth grew to $130 billion. They have borrowed $12 billion for purchasing shows/films to stream in order to compete. This rose to $32 billion in total.
-The struggle with competition came from have a wide range of content being streamed on other 'demand' apps. This meant that Netflix was having to produce equally enticing content and having to keep any viewers that may switch to a competitors streaming service.
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