Newspapers

Broadsheet (The Guardian):

- More serious and formal (not celebrity gossip) - this is why i made the story about brexit/politics as that is generally what is covered in the front page of these papers. The target audience is more ABC1 who are generally more interested and up to date. I also put Jeremy Corbyn in a good light as The Guardian is left wing (in favor of labor).

- The headline is also longer and doesn't use standard tabloid puns or quick slang terms as generally broadsheets prefer more formal titles.

- The copy covers most of the page with the main image coming down to the fold. 

- There is also no adverts as broadsheets don't generally use them. If they did then they would be for more expensive products - upper class consumers make up the audience

Tabloid (The Sun):

- I used a lot of adverts for quite cheap products and shops as the audience of the sun is made up of more lower-middle class.

- There is very little copy as the stories then carry onto other pages. For example: page 3 is listed underneath the story on Meghan Markle as that is the page that the sun uses to feature a woman and to easily sexualize them.

- this also leads onto how a woman is always featured on the right of their cover. Used to attract the men of the audience.

- The headline is a lot shorter as tabloids with use quick, snappy terms to be easily memorable. However, i did struggle to come up with something like that for the main story so instead i used a pun for the shorter side story on the new John Lewis Christmas advert.

- The sun logo is obviously in red at the top hence the term 'red-tops'.

- as the sun is right wing (favoring Johnson) the photo of Jeremy corbyn is used to show him as poorly put together, in addition to the headline suggesting he is not fit to run for prime minister.